Targeted Ads Dominate the Competition

Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an ads master. He explained during an Africa Tweet Chat varied ways advertisements can be placed on social media, which platforms give the best bang for the buck and other tactics for business to connect with consumers. In the battle for best social media venue, one stands above the rest. “It’s Facebook,” Mokwena said. “The number of active daily users on the platform is over 1.4…...